Big 4 campaign: social look and feel
This was a campaign that focused on four of our major products. Since we didn't have a lot of new content from the global team, we decided to use user-generated content only. The marketing team also wanted to move away from the brand guidelines so that this campaign could have its own look and feel. I drafted up some options and presented them to the global brand team for approval. The challenge was to take what the users sent us (photos and videos) and create something consistent and polished.